🔒 Privacy Policy

1. Introduction

Direct Airport Rides values your privacy. We are committed to protecting your personal information and ensuring it is handled lawfully, transparently, and securely.

This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with us—whether as a passenger, driver, courier, employee, supplier, or visitor to our website/app.

By using our services, you agree to the practices outlined in this notice.

2. Who We Are

Direct Airport Rides is a licensed private hire operator regulated by Reigate & Banstead Borough Council.

3. What Data We Collect

We may collect and process the following types of personal data:

• Passenger Data – Name, contact details, pick-up/drop-off locations, journey history, payment details.
• Driver Data – Identity verification, licensing details, background checks, vehicle and GPS tracking data, financial/banking info.
• Courier Data – Sender/recipient contact details, parcel tracking.
• Technical Data – IP address, browser/device type, cookies, mobile location data (if enabled).
• Communication Data – Emails, phone calls, and enquiry forms.

4. How We Use Your Data

• Process and manage bookings, payments, and receipts.
• Deliver reliable taxi, private hire, and courier services.
• Comply with licensing and legal obligations.
• Monitor service quality and driver performance.
• Investigate complaints or incidents.
• Send updates, promotions, or offers (only if you opt in).

5. Lawful Basis for Processing

• Contractual necessity – To fulfil bookings and provide services.
• Legal obligation – To comply with licensing, tax, and regulatory requirements.
• Legitimate interests – Service improvement, fraud prevention, business operations.
• Consent – For marketing communications (where you have opted in).

6. Sharing Your Information

We never sell your personal data. However, we may share it with:

• Local licensing authority (Reigate & Banstead Borough Council)
• Payment processors
• Insurance/legal advisers
• IT and cloud service providers (UK/EU only)
• Partner drivers or licensed subcontractors (for local coverage)
• Law enforcement (where legally required)

7. Data Retention

We retain your data only as long as necessary:

• Booking & journey records: 12 months
• Financial/tax records: 6 years
• CCTV (if applicable): 30 days (longer if under investigation)
• Licensing/convictions data: As required by council policy
• NR3 Register (revocations/refusals): 25 years

8. Data Security

We use strict technical and organisational safeguards to protect your personal data. However, please note that no online transmission is completely risk-free.

9. Your Rights (UK GDPR)

You have the right to:

• Access the personal data we hold about you
• Request corrections to inaccurate information
• Request deletion of your data (in certain circumstances)
• Restrict or object to processing
• Request a portable copy of your data

10. Cookies & Marketing

We use cookies to improve website functionality and user experience.

Marketing emails/texts will only be sent if you have opted in. You may unsubscribe at any time.

11. Complaints

Service complaints: admin@directairportsrides.com

Data complaints: privacy@directairportsrides.com

If unresolved, you can escalate to:
📧 information.officer@reigate-banstead.gov.uk
Or the ICO: www.ico.org.uk | 📞 0303 123 1113

12. Policy Updates

We regularly review this policy. The latest version will always be published on our website.